This article shows you how to use the Profit & ROI (return on investment) filters. These tools are the engine of your business. Learn to use them correctly, and you might be humming down the highway of life. If not, I see bumpy roads in your future.
1. Entering profit and ROI data
The profit & ROI panel has three filters.
1.1 Only keep data if Gross Profit is at least
Enter a dollar figure in the field. This is your dollar profit threshold.
If a product is not expected to generate this dollar profit after a sale, it's removed from the search results page.
1.2 Only keep data if Gross ROI is at least
Enter a number in the field. This is your gross ROI percent threshold.
If a product is not expected to generate this ROI after a sale, it's removed from the search results page.
2. Something to consider
It's tempting to enter a high figure in the profit per sale or ROI fields. Yup, we all want to get rich quick. But we know life doesn't usually roll that way.
It's also understandable why you'd want to avoid low numbers like $1 or 5%. There's not much meat on the bone to cover unexpected price changes.
The point is to be flexible with your filters. Try to avoid tight thresholds because you might miss bargains, gems, or pleasant surprises. Sure some extra effort is required to sort through longer search results. That's where the work comes in.
You find a product that yields a 5% ROI and is likely to sell in a month. Do you take a pass or jump on it?
One recommendation is not to use both filters here. Just setting an ROI, or a $ figure is usually enough.
Best practices is to use a very low figure, and let more results in, and then deep dive into tools like Tactical Edge to check stock levels against estimated sales and see if you can actually price more after some sales have been made by other sellers.