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Analyze View Data: Advanced View
Analyze View Data: Advanced View

Learn to find opportunities by analyzing View Data in Advanced mode.

Julie Steiner avatar
Written by Julie Steiner
Updated over a week ago


This article provides an overview of the View Data table in the Advanced mode. After reading this article, you'll know how to:

  1. Use row toolbars to save and delete data

  2. Use the History Graph to find product price and sales history

  3. Analyze profit potential by looking at key financial figures

  4. Assess a product's potential by looking at non-financial data

These Advanced View Data instructions can be used to learn analytical skills for the following search portals:


Basic mode

In Basic mode, you get a comprehensive set of tools to analyze and organize search results. For more information, see:


More information

This article skips over background information covered elsewhere. For those sorts of details, see:


1.  Using the row toolbar

This toolbar is located on the left side of each row in the View Data table. The toolbar has 5 tools.


1.1.1  Using the select toolbar

There's a white check box on the left side of the blue bar. If you check the box on one or more rows, a select toolbar displays.  

  1. Check the box on a row to open the row toolbar.

  2. Check boxes on multiple rows, if desired.

  3. Uncheck the box on the blue bar to hide the toolbar.

  • Note: The number of checked items displays on the toolbar.

1.1.2  Select All

Click this button to select every item in the table. Any action you take next (e.g. update or delete) affects the selected items. 

After clicking SELECT ALL, the number of highlighted items displays in the menu.


1.1.3  Deselect All

  • Click DESELECT ALL to uncheck every item. After clicking this button, the toolbar becomes invisible.


1.1.4  Update 

Update table information for selected rows.

  1. Click the UPDATE button. Four new buttons display.

  2. To get current prices at the source site click UPDATE SOURCE PRICES

3. To update adjusted prices (taking into account things like store price adjustments, sales tax, and prep fees) click UPDATE ADJUSTED PRICES

4. To get current Amazon prices and data (sales rank, estimated monthly sales, etc) click UPDATE AMAZON Data

5. To get all data updated (source prices, adjusted prices, and Amazon data) click UPDATE ALL DATA


1.1.5 Delete

This tool has two functions.

  1. Click the DELETE button. Two new buttons display.

  2. Click DELETE SELECTED to remove checked items from the table.

  3. Clicked MARK AS MISMATCHED to keep items in the system but flag the source product as a bad match for the Amazon product. The row is removed from the table.


1.1.6  Move and Copy

You can move or copy selected rows to a different folder.

  1. Click the grey field to select a folder. The default is called Main Folder - Search.

  2. To create a new folder, click the (+) button and then enter a folder name.

  3. Click MOVE TO FOLDER to move selected items to the folder. This option removes checked items from the View Data table.

  4. Click COPY TO FOLDER to place a duplicate of selected items in the folder. This option keeps selected items on the View Data table.


1.2  Using the save button

Each row has a panel of 4 buttons. The heart-shaped button is the Save button.

  1. Click the heart button. A new panel displays.

  2. Click the gray field to display the drop-down menu.

  3. Select a folder name.

  4. Click Save to place a copy of the row in the folder. The row stays in the table.

  5. Click MOVE to place the row in the folder. The row is removed from the table.


1.3  Using the update button

Click the UPDATE button to get current product information.


1.4  Using the delete button

Use the Delete button to remove a single item or mark it as a mismatch.

  1. Click the DELETE button. Two new buttons display.

  2. Click DELETE SELECTED to remove checked items from the table.

  3. Clicked MARK AS MISMATCHED to keep items in the system but flag the source product as a bad match for the Amazon product. The row is removed from the table.


1.5  Using the product note button

Use this button to keep notes as you work through the data analysis. 

  1. Click the Notes button. A Product note panel displays with the name of the product you are looking at.

  2. Write a note and then click SAVE.


2.  Using the Amazon Toolbar

This toolbar is inside the Amazon Title cell. The toolbar has 7 tools.


2.1  Amazon seller central

Use this button to confirm you're able to sell this product on Amazon. Occasionally, there are product restrictions. Before making a buy decision, it's a good idea to see if there are any restrictions.

  1. Open a new tab on your browser and then login to your Amazon Seller Central account.

  2. Come back to the Tactical Arbitrage tab.

  3. Click the Amazon Seller Central button. A new Amazon tab displays.

  4. If Amazon's Add a Product page displays the product name and a Sell Yours button, there are no product restrictions.


2.2  Opening Camel Camel Camel

Click this button to open a Camel Camel Camel graph. It's a handy-dandy tool to track Amazon prices.


2.3  Opening search Amazon title

Click this button to search the product title on Amazon. This is a useful tool when you have a product that does not have an exact match. You can do a quick Amazon inspection. Sometimes, you can find another product which is a perfect match. 


2.4  Opening source page and Amazon Page

Click this button to open the source product page as well as the Amazon product detail page.

2.5 Checking Completed and Sold on Ebay

Click this button to search the Amazon UPC on Ebay for Completed and Sold results.

2.6 Checking Completed and Sold on Google Shopping

Click this button to search the Amazon UPC on Google Shopping

2.7 Adding a Custom Link

Click this button to open the Your Custom Links popup. You can use this interface to add links to any 3rd party site. The operations are described below.

Destination URL: Enter the URL you would like to access here.
If the URL includes an ASIN, it will be dynamic to the p[roduct on the row you are examining. For example you could use that feature to link to the Amazon offers page specific to that ASIN.

Mouseover Text: This optional field can show a litte text you have entered, reminding you of what the new button is for.


Identifier: Insert a 1 or 2 letter alpha-numeric identifier here so you can easily identify what the link is for.

Logo: Upload a JPG or PNG here. Logo should be a minimum of 20 x 20 pixels, less than 2mb.

Logo URL: Link to your logo, from another URL.


3.  Analyzing financial data

The View Data table presents financial estimates for each product. These figures are an important part of your overall buying decision, but there are other factors to consider, like estimated monthly sales, competition, and more.

To simplify that analysis, we suggest placing four columns together in a side by side fashion. This places the core financial data and context information in one convenient location.

Move these columns together:

  • gross ROI

  • gross profit

  • monthly sales

  • number of sellers


Example 1

Here's an example of a product with good financials and an interesting context.

  • The gross profit per sale is $41.08 with a 58% gross ROI.

  • The sales context looks moderate. Monthly sales are estimated to be 10 units with 5 sellers. 


Example 2

Here's an example of a high volume product with a modest profit margin.

  • The gross ROI is strong but the gross profit per sales is less than $6.00.

  • The context looks strong. There are only two sellers yet the product sells an estimated 65 units per month.


Would you buy these products? 

Before making a buy decision, you should look at non-financial data and consider your own arbitrage strategy.


4.  Comparing non-financial data

It's impossible to describe every step you might take to analyze a product and assess its profit potential. There's just too much data to consider. Besides, data analysis is a science and art. 

That's why we made a quick check list. It's four non-financial variables you should consider when making a buy decision. 

Some of these steps help you confirm the buy and sell products are identical. Matching products is vital. It helps avoid customer complaints down the road which can result in product returns and bad reviews.


4.1  Checking images

Comparing images is another way to see if the source product is the same as the Amazon product.

In some cases, the initial images don't match. If the Amazon site has additional images, two arrows display. 

  • Click the arrows to change the image display.

  • In this example, we clicked the arrows and found a matching image. This is another layer of proof that product quality is the same.


4.2  Checking quantities

You found a match with a killer ROI. The heart starts pumping faster with anticipation.

Are you comparing apples to apples? 

Check the quantities. Sometimes, there's a title match but the quantities are not the same.

Here's an example.

The image below shows an appealing gross ROI of 255%. However, the quantities do not match.

  • The source product is for one bag.

  • The Amazon product is a two-pack. Check the Amazon product by clicking the link. In this case, we see it's the same product but the quantities are different. 


4.3  Checking weight and size data

In some cases, Amazon does not provide data for a product's weight and size. This is a significant data gap and should regarded as a red flag.

Product weight and size data are needed to accurately calculate Amazon Return After Fees, Gross Profit and Gross ROI.

  • Note: Tactical Arbitrage inserts a 1 pound assumption if weight and size data are absent. This assumption provides a cost estimate, but it's not intended to generate accurate figures.

In some cases (e.g. the gross profit looks too good to pass up) you might spend time investigating a product.

4.5  Checking product ratings and reviews

You can form an opinion about product quality by looking at Amazon customer ratings and the number of customer reviews.

The number of customer reviews gives you an idea about trends. If hundreds or thousands of people award a 4+ start rating, it's likely the product delivers quality to the customer. 


5. Creating a buy strategy

New players in the arbitrage game might want to make strategic buy decisions to manage risk.

There are two basic buying strategies: go wide or go deep.

  • Go wide means you buy many different kinds of items but only one or two of each. 

  • Go deep means you buy a large quantity of a few items. This strategy is recommended for items which have a high sales rank and highly monthly sales volume.

The best choice for you depends on several factors including experience, your business aims, working capital, and risk tolerance.

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